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The Medium is the Massage

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The Medium is the Massage

Fiore Quentin, McLuhan Marshall

Wydawca: Penguin Books

Cena: 52.00 zł 43.68 brutto

Czas dostawy:
48 godzin
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Opis produktu
In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics

Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.

How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

Autorzy
Fiore Quentin, McLuhan Marshall
Język
angielski
Wydawnictwo
Penguin Books
ISBN
9780141035826
Rok wydania
2019
Liczba stron
160
Oprawa
Miękka
Format
11.0x18.0cm
Ciężar
0.12 kg
Typ publikacji
Książka

Gwarancja: 365 dni

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